Brazil brings products with innovation and technology to Agritechnica 2019

The German trade show brings together the largest players in the industry for business prospecting and networking expansion.

Nine companies from Brazil Machinery Solutions (BMS), a machinery and equipment export program, established as the result of a partnership between the Brazilian Association of the Machinery and Equipment Industry (ABIMAQ) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), have confirmed their attendance in Agritechnica, one of the largest indoor pavilion agribusiness shows in the world. The trade show will take place on November 10-16 in the city of Hannover, Germany.

The Brazilian delegation will be located in Hall 09, booth E06. Agritechnica is an event that annually brings together the largest players in global agribusiness. More than 2,750 exhibitors will have the opportunity to present their innovative products to more than 450,000 visitors from 130 countries.

In the last edition of the show, which took place in 2017, a volume of over $19 million was projected between trades made during the event and prospects for the following 12 months. Brazilian companies received visitors from Europe, Africa, Asia, Northern and Eastern Europe, such as Russia, Germany, United States, South Africa, India, China, France, Portugal, and Angola, among others.

“Agribusiness is one of the main pillars of the Brazilian economy, and it is no wonder that we are one of the largest productive powers in the sector worldwide. Bringing Brazilian  companies to the machinery and equipment sector to a show of the magnitude of Agritechnica is a way to consolidate Brazil as more than just a major producer of technologies and innovation for agriculture and livestock,” concluded Patrícia Gomes, Chief Executive Officer for Foreign Markets at ABIMAQ and manager at BMS.

The Sectoral Chamber of Agricultural Machinery and Inputs alongside the Chamber of Irrigation Equipment comprise one of the largest export fronts for machinery and equipment in Brazil. In 2018, they handled over $870 million in international transactions. Among the main buyers of Brazilian agribusiness manufacturers, we can highlight Argentina, Paraguay, Bolivia, United States, and Thailand.

About Apex-Brasil – The Brazilian Export and Investment Promotion Agency (Apex-Brasil) acts to promote Brazilian products and services overseas and attract foreign investment to strategic sectors of the Brazilian economy. The Agency conducts diversified business promotion actions, such as prospective and commercial missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and opinion makers to learn about Brazil’s production structure. For more information, please visit

About ABIMAQ – The Brazilian Association of the Machinery and Equipment Industry (ABIMAQ) was founded in 1945 with the goal of strengthening the domestic industry, mobilizing the sector, taking actions with the political and economic spheres, stimulating trade and international cooperation, and contributing to improving its performance in terms of technology, human resources training, and managerial modernization. For more information, please visit:

About the Brazil Machinery Solutions Program – The result of the partnership between the Brazilian Trade and Promotion Agency (Apex-Brasil) and the Brazilian Association of the Machinery and Equipment Industry (ABIMAQ), the Brazil Machinery Solutions Program aims to promote Brazilian machinery and equipment exports, as well as strengthening Brazil’s image as a manufacturer of mechanical capital goods in a sustainable manner, with technology and competitiveness. The BMS Program currently has more than 400 members, including industries from various sectors, such as agriculture, textiles, mining, plastics, and packaging, among others. In 2018, companies associated with the BMS Program reported exports to 159 countries. To join the Program and for more information, please visit:


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